eOne Books Comedy From ‘Skins,’ ‘Kiss Me First’ Creator, Team Behind ‘People Just Do Nothing’

Entertainment One is partnering with Skins creator Bryan Elsley and the BAFTA-winning team behind BBC/Netflix hit People Just Do Nothing, Steve Stamp, Allan Mustafa and Jack Clough, to develop a new comedy series.

With the working title Gary1987, the project follows an unemployed man named Gary who enters the world of virtual reality, initially to make money, but ends up in way over his head. 

“Bryan is a brilliant force in the creative landscape, which is why we couldn’t be more excited to be teaming up with his production company Balloon Entertainment, co-owned with Harry Enfield, as well as the talented team behind the original breakout hit U.K. series People Just Do Nothing, who were keen to develop a show set in a bigger and more ambitious world,” said Pancho Mansfield, eOne’s president, global scripted programming, television. 

“I’m beyond happy to be teaming up with the hilarious People Just Do Nothing team,” added Elsley, who recently saw his VR-set drama Kiss Me First debut on Netflix (it aired earlier this year on the U.K.’s Channel 4). “Their freewheeling comedy style and off-the-wall flavor makes irresistible viewing. Balloon Entertainment is committed to working in innovative ways with strong emerging talent. Steve, Allan and Jack fit this bill exactly, and we look forward to some glorious semi-improvised characters doing truly stupid things.”

Gary1987 will be produced by eOne and Elsley’s Balloon Entertainment and spearheaded by Polly Williams for eOne. Elsley will serve as executive producer, with eOne handling international rights to the series in all media.

Clough is represented by 42/CAA. Stamp and Mustafa are represented by Debi Allen at Curtis Brown.

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