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Eyeworks USA, formerly 3Ball Productions, has named its president.
Veteran television executive Brant Pinvidic, who has served as Eyeworks USA executive vp development since 2009, has been promoted to the newly created position, The Hollywood Reporter has learned exclusively. Eyeworks USA co-CEOs J.D. Roth and Todd A. Nelson made the announcement Tuesday.
The production company has also named a new board of directors, which includes Roth, Nelson, Pinvidic and COO Ross Weintraub.
Pinvidic’s promotion comes on the heels of multiple successes for the production company, which produces unscripted and nonfiction programming for broadcast and cable networks. Positioning Pinvidic as president is intended to give Roth, Nelson and Weintraub the ability to focus on business strategy, both globally and domestically.
“Now, with hundreds of employees, and hundreds of hours of programming in development and production each year, we need a superstar with great sales and producing experience, infectious enthusiasm and a genuine love for our business who can work with us to lead Eyeworks USA,” said Roth. “We know Brant is that guy, and we’re thrilled to continue to collaborate with him, creating content that moves people and can change their lives in a real way.”
Added Pinvidic: “JD and Todd built a company focused on growth, creativity, and what is the key to the kingdom for Eyeworks USA: transformation — and they’ve never been afraid to take risks or to be ‘noisy.’ Being part of the fabric of the global Eyeworks organization, we are better positioned for growth than ever before.”
“I have been working closely with Brant Pinvidic since he joined the Eyeworks team five years ago. Brant is an outstanding creative and the right man to spearhead the exchange of his unique brand of creativity with our international sensibilities,” said Reinout Oerlemans, CEO and founder of Eyeworks Group.
During his time at Eyeworks USA, Pinvidic has developed dozens of shows, including ABC’s Extreme Weight Loss, Spike TV’s Bar Rescue and Oxygen’s My Big Fat Revenge. Prior to joining the company, he was senior vp programming and development at TLC, where he helped launch several series, including Jon & Kate Plus 8.
Eyeworks USA also produces Animal Planet’s My Cat From Hell, Discovery’s Flying Wild Alaska and ABC’s Splash, among others. Roth and Nelson has produced the first 11 seasons of NBC’s The Biggest Loser. In February, three crew members died while filming a Discovery series for Eyeworks USA subsidiary Bongo.
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