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Felix Baumgartner, who set the new world record for highest skydive on Sunday afternoon when he dropped 24 miles from the stratosphere, is also responsible for a new feat in ratings.
Discovery Channel’s live coverage of the event, Space Jump Live, hit a new network record for non-primetime programming. The seven-hour Discovery News special devoted to the jump pulled in an average 4.21 million viewers to the network. It also won the adults 25-54 demo (2.02 rating) across over all of TV for all of the day’s non-primetime and non-sports broadcasts — though one could argue that the extreme athlete’s stunt counts as sports.
The cumulative score for Discovery’s Space Jump coverage is a whopping 7.6 million total viewers.
And Baumgartner’s jump fared even better elsewhere. The Red-Bull-sponsored event streamed on YouTube, at one point reaching north of eight million simultaneous views.
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