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NEW YORK – News Corp.’s Fox Broadcasting Co. has appointed David Wertheimer to the new post of president, digital.
The former president of Paramount Digital Entertainment and, most recently, CEO of the Entertainment Technology Center at USC, will report to Kevin Reilly, Fox’s president of entertainment, who made the announcement. Among other prior roles, Wertheimer also worked for Steve Jobs at NeXT in sales and marketing roles.
In his new Fox job, Wertheimer will be responsible for the network’s strategy, operations and ventures in digital entertainment and emerging media platforms, including online viewing, Web sites, apps, games, digital network incubation and audience engagement through social networks, the company said. He will work with Fox Networks Group and News Corp. top executives in building new digital platforms and sharing best practices.
“We are taking significant steps forward in engaging our Fox audience across the digital and social realms, and David is the ideal person to help us envision and realize the amazing potential that presents,” said Reilly. “I’ve known David for over 10 years and have always been impressed with his keen understanding of the intersection between technology and culture. He has a unique skill set – a demonstrated expertise in the digital and tech businesses, experience within a traditional media company and passion for television – all of which make him the ideal guy to guide our strategy in this increasingly vital area.”
Said Wertheimer: “Peter Rice, Kevin Reilly and the team at Fox share my belief that anytime/anywhere access, combined with social media, creates a tremendous opportunity for the network, its partners and fans of the shows.”
At USC’s Entertainment Technology Center, a strategic think tank funded by movie studios, TV networks and technology companies, Wertheimer was a strategic resource to media and entertainment industry executives. He will remain active at the organization, joining ETC’s board as Fox’s representative.
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