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While the company still hasn’t said how much it will cost, Fox News is making more details available about the subscription service it is ramping up to launch, Fox Nation.
John P. Nallen, CFO of parent company 21st Century Fox, said Thursday that the service will launch in the late fall, but prior to the midterm elections in early November.
“We know there’s a market for this product,” the exec said at the Goldman Sachs Communacopia in New York.
Nallen said the service will be “more in depth” than the Fox News television channel and won’t just be a stream of the linear channel. At times, he said, the service will broadcast longer versions of interviews that aired on the channel.
The channel will offer “a different lineup entirely on Fox Nation than what’s on Fox News currently,” he said. “So, I see it as a completely adjacent package.”
On Wednesday, Fox News announced that many of its biggest stars will provide “exclusive content” for the service, including popular opinion hosts like Sean Hannity, Laura Ingraham, Tucker Carlson and the cast of the morning show Fox & Friends.
“Fox News has an incredibly loyal audience and we are confident our super fans will enjoy exclusive content helmed by the personalities they know and trust, which they will have access to watch anytime and anywhere,” John Finley, senior vp development and production, said in the announcement.
Last week, the network said that firebrand contributor Tomi Lahren will transition her online franchise “Final Thoughts” onto the service and will launch a new segment, “First Thoughts,” that will air at 9:30 a.m. on the East Coast.
Nallen, who will serve as COO of the entity known as New Fox once the company’s sale to Disney goes through, spoke more broadly about Fox News as a business. “It’s the cash flow engine of New Fox, there’s no secret about that,” he said. “It’s a great business, whether you like it or not — the brand itself is in the news many times.”
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