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UPDATED: “MasterChef” took an expected dip in the ratings Wednesday night and still managed to give Fox a nightly victory.
Fox made four scheduling changes to Gordon Ramsay’s latest culinary competition: A different night, a different time (8 p.m.), a different length (two hours) and, most crucially, no “Hell’s Kitchen” lead-in (“Hell’s” had its finale last week).
That’s about as many switches as it’s possible to make to a show. So it’s no surprise that “MasterChef” ratings weren’t as high as last week.
Still, “MasterChef” (5 million, 2.1 adults 18-49 rating) was down 19%. It’s a shame the show didn’t land a bit closer to its key rivals — CBS’ “Big Brother” (7.6 million, 2.6) and NBC’s “America’s Got Talent” (10.3 million, 2.6) — yet nonetheless marks a new summer reality show giving Fox a nightly demo win. “MasterChef” also grew each half hour.
The amount of decline could also improve next week as viewers are sometimes sluggish about following a show to a new night.
“Brother” was up 8% from last week and “Got Talent” was down 7%. NBC’s “Minute to Win It” (5.6 million, 1.6) also dropped, down 16%.
Meanwhile, on The CW, “Plain Jane” (1.3 million, 0.5), has grown 60% since its premiere in the network’s core women 18-34 demo (0.8).
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