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USA Network is adding another show from corporate sibling Esquire.
Friday Night Tykes: Steel Country will move from the recently shuttered linear network to USA, The Hollywood Reporter has learned.
The unscripted series about youth football players in Beaver County, Penn., will join former Esquire reality competition series Team Ninja Warrior at USA. The second season of the franchise will debut Monday at 11:05 p.m. ET/PT, following WWE Monday Night Raw.
The addition gives USA another sports-themed unscripted series as corporate parent NBCUniversal looks for new homes for some of Esquire’s top performers. (Team Ninja Warrior launches April 18 on USA after WWE Smackdown.)
The move comes as little surprise following the January decision to shutter Esquire’s linear destination in favor of a digital hub.
Friday Night Tykes becomes the latest series to move as cable networks, in the era of fragmented viewership, prepare for an a la carte world. RuPaul’s Drag Race is shifting first-run episodes from Viacom’s Logo to VH1 in a bid to get more eyeballs on the Emmy-winning reality competition series. And in advance of the January 2018 rebranding of Spike to Paramount Network, Heathers and American Woman — both originally set to bow on Viacom’s TV Land — moved to Paramount Network.
For its part, Friday Night Tykes earned a Sports Emmy for serialized documentary.
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