Frozen LEGO Still - Publicity - H 2016
Courtesy of DisneyDisney can’t get enough Frozen.
The company is teaming with Lego for a new series of books and animated shorts centered on the characters from the wildly popular 2013 film, The Hollywood Reporter has learned.
The original story at the center of Disney Frozen Northern Lights: Journey to the Lights is from the kingdom of Arendelle and follows Anna, Elsa, Olaf, Kristoff and Sven on an epic adventure to restore the glimmer of the Northern Lights. A new character, Little Rock, will also be introduced.
The new story will first launch as a deluxe novelization in July, ahead of an extended collection of books. The storyline will then be re-imagined as four animated shorts featuring the original voice actors from the film reprising their roles. The Lego Group-produced shorts will debut on Disney Channel and digital platforms in the fall. Random House will publish the books.
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“Natural phenomenon meets cultural phenomenon in this all-new story, Frozen Northern Lights,” Disney Publishing Worldwide evp Andrew Sugerman said. “We’re excited to share this new adventure and offer fans great new ways to connect with their favorite characters thanks to a host of related books, digital games and activities.”
Frozen, which has gone on to become the highest-grossing animated film ever released, has spawned several off-shoots for Disney, including an upcoming ABC holiday special, a new theme park attraction and live show at Disney’s California Adventure Park, and a Broadway musical set to bow in 2018.
The Lego brand is coming off another recent animated hit, The Lego Movie. A sequel and several spinoffs are already in the works for the film, which centered on Lego versions of famous characters including Batman, Superman and Green Lantern, among others.
Watch a video interview with Frozen’s Josh Gad to learn more about the new shorts:
