Amazon is entering the world of G.I. Joe.
The tech giant’s Prime Video streaming service is developing a potential TV series based on the franchise. The project would center on Lady Jaye, a covert operative played by Adrianne Palicki in the 2013 film G.I. Joe: Retaliation.
Paramount TV Studios, Entertainment One and Skydance TV are producing the project. Paramount and Skydance produced the two G.I. Joe features, and eOne is the entertainment arm of toymaker Hasbro, which owns rights to the G.I. Joe characters.
Erik Oleson (Amazon’s Carnival Row, Netflix’s Daredevil) is writing and will serve as showrunner. The potential series is a standalone story centering on Lady Jaye but will also connect to the larger G.I. Joe universe. The third film in the franchise, Snake Eyes: G.I. Joe Origins, is due for release in the fall, and a fourth is in development.
Oleson will executive produce with Lorenzo Di Bonaventura, producer of the movie franchise.
The project is the latest venture into well-known IP for Amazon, whose scripted roster includes Bosch, Jack Ryan and The Boys as well as upcoming series based on The Lord of the Rings, Jack Reacher, Wheel of Time and Robert Kirkman’s Invincible.
Deadline first reported the news.