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Geena Davis has signed on to executive produce the kids animated series I Am for Kickstart Entertainment.
Kickstart is the animation and live-action producer behind Netflix’s Starbeam and Amazon’s superhero program The Boys, directed by Evan Goldberg and Seth Rogen of Point Grey Pictures.
I Am portrays 7-year-old Marta who believes she can be in real life what she first sees in her mind.
The empowerment series is aimed at girls aged four to seven years. The series is also the first project to tap financing from a new $10 million revolving fund secured by Kickstart from Media Capital Group.
“It’s been a dream to work on I Am, and I’m thrilled that this project will receive support from Kickstart, who has been the producing partner of the Bentonville Film Festival over the last six years. It is exciting to see a new and diverse series for girls receiving funding and a greenlight for development,” Davis, the Oscar-winning actor and an advocate for female representation onscreen, said in a statement.
The backing for I Am also follows Kickstart hiring Wendy Guerrero as its new head of inclusion — talent and content. “This is an incredibly exciting time for Kickstart and our entire team, as we actively seek out and receive submissions from storytellers with inclusive and creative projects” Guerrero added in her own statement as Kickstart looks to drive more diverse content through its development pipeline.
Kickstart has previously received TV production financing from Media Capital Group, including for Angry Birds: Summer Madness and Starbeam, and the indie producer intends to use the revolving fund for kids and non-kids programming.
“We are confident that I Am will set the stage and tone for future Kickstart projects fortunate enough to receive funding from Media Capital Group,” Kickstart Entertainment founder and CEO Jason Netter forecast in a statement.
The Geena Davis Institute on Gender in Media has commissioned numerous studies showing how screen representations influence real-world behavior of both women and men.
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