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The Golden Globe Awards held steady in the ratings Sunday night, and actually improved some among adults 18-49 — no mean feat in the current broadcast climate.
In time zone-adjusted ratings, NBC’s broadcast — which had an NFL playoff game as a lead-in — delivered 18.61 million viewers and a 5.2 rating among adults 18-49. The total audience was a tiny bit smaller than last year’s 19.02 million and hit a three-year low.
In the 18-49 demo, however, the broadcast was up 0.2 from a 5.0 in 2018. The Globes also bucked a trend in recent awards shows: The 2018 Oscars and Emmys all hit all-time lows, falling 10 percent or more in viewers from the previous year. The Grammys fell by 24 percent in 2018 to their smallest audience in a decade.
Having the NFL as a lead-in may have helped the kudocast — the Philadelphia Eagles’ win over the Chicago Bears averaged a huge 26.7 in metered-market households from 7 to 8 p.m. Sunday’s awards ceremony was the first time since NBC reacquired rights to the Golden Globes in the mid-1990s that it had an NFL lead-in. The network didn’t have football from 1998 to 2006, and in no other year did one of its playoff games directly precede the Globes.
The Globes posted a 12.7 household rating in metered markets Sunday. That’s down 4.5 percent from the preliminary 13.3 for the 2018 Globes and the lowest since a 12.6 in 2015.
The Golden Globe Awards show is produced by Dick Clark Productions, which is owned by Valence Media, parent company of The Hollywood Reporter.
ABC, CBS and Fox all aired original programming opposite the Globes. Fox’s Family Guy was the only show to hit a 1.0 among adults 18-49. Shark Tank hit a season high for ABC at 0.9, and America’s Funniest Home Videos tied its season high, also at 0.9.
Jan. 7, 10:30 a.m. Updated throughout with more accurate ratings numbers.