‘Good Morning America’ Reclaims Ratings Advantage Over Post-Olympics ‘Today’

Today did not return from London with its record ratings.

The NBC morning show, which delivered huge gains and audiences as high as 6 million during its Olympic coverage, lost its advantage among total viewers and the coveted adults 25-54 just three broadcasts after heading back to its New York studio.

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Overnight numbers for Wednesday have Good Morning America besting Today in both categories, posting advantages of 517,000 with the audience (4.52 million over 4 million) and 178,000 in the key demographic (1.86 million over 1.68 million).

This win comes on the heels of July’s first demo victory for GMA in 17 years and just a day after the ABC broadcast reclaimed the total viewers crown that had been out of its reach for the two weeks Today hosted NBC’s exclusive Olympic coverage.

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On Monday, Today maintained its advantages, topping GMA by 338,000 in total viewers and 156,000 in adults 25-54. Tuesday saw GMA top Today by 186,000 total viewers, coming in just 97,000 shy in the demo.

GMA, which has co-host Robin Roberts on vacation this week, likely benefited from Wednesday’s highly publicized sit-down between George Stephanopoulos and Robert Pattinson. The actor has made few media appearances since his Twilight co-star and girlfriend Kristen Stewart admitted to having an affair with her Snow White and the Huntsman director Rupert Sanders.

Email: Michael.OConnell@THR.com; Twitter: @MikeyLikesTV