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TORONTO – Canada’s Astral Media is bringing the HBO Go mobile app north of the border as it steps up its competitive fight against Netflix Canada.
The broadcaster isn’t alone.
Domestic mobile and cable giant Rogers Communications has unveiled Rogers Live TV, an iPad app that allows subscribers to stream live TV channels on the go.
The latest moves by Canadian players follows Netflix Canada crossing the one million subscriber mark locally in a growing online fight for Canadian eyeballs.
Astral Media CEO Ian Greenberg,told shareholders at the company’s annual general meeting that acquiring the HBO Go streaming product will allow subscribers of The Movie Network, a domestic pay TV channel, to access programming “when they want it, and on the device of their choice.”
Greenberg said the HBO Go on demand product will be rolled out in the second half of 2012.
Astral’s TMN has a supply deal with HBO for its top series like True Blood and Boardwalk Empire, and the Canadian broadcaster also operates HBO Canada in partnership with Corus Entertainment.
Rival Rogers Communications also has TV anywhere on any device in mind with its Rogers Live TV iPad app, now available for download via iTunes Canada.
The initial beta app can stream 20 channels on the iPad, with more channels to follow.
The Rogers Live TV app will officially launch in early 2012, with a version for Android tablets in the works.
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