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High Noon Entertainment is hoping to broaden its reach in the game and competition spaces with a first-look deal with Big Brother and Celebrity Apprentice producer Michael Dietz and his company Lucky Butterfly Productions.
The pact expands High Noon’s relationship with Dietz, who most recently helped develop The Line game show format for GSN and marks High Noon’s first co-production deal. As part of the agreement, Dietz will create unscripted game and competition formats to be co-produced with High Noon for the U.S.
Lucky Butterfly will relocate to High Noon’s Sherman Oaks office under the new deal, working with Patrick Jager, senior vp development and production, and Scott Feeley, senior vp current programming.
Dietz’s production credits include Celebrity Apprentice, Stars Earn Stripes, Killer Karaoke, Minute to Win It and Big Brother. He has also created board games Life’s a Pitch and the award-wining BubbleBrain.
“Michael is one of the best game and competition format creators in the business,” said Jim Berger, CEO of High Noon Entertainment. “We take great pride in our diverse slate of genres ranging from survival to dating to docu to lifestyle. We intend to make a bigger splash in the game space and Michael provides the creative muscle to get us to that goal.”
The news comes as High Noon closed deals on four new series in March. Their current production slate includes Next Great Baker, Polka Kings, All-Star Celebrity Bowling and two Latin docuseries.
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