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On Wednesday, MSNBC news anchor Stephanie Ruhle ended a news segment by pointing out that all of her 10 guests over the previous hour were women. It was just one of the many special nods planned on television to celebrate International Women’s Day on Thursday — when several channels and platforms are recognizing women’s accomplishments and calling for further gender parity.
On Netflix, the second season of Jessica Jones is set to premiere in honor of International Women’s Day. Just after midnight, the installment of David Letterman’s talk show My Next Guest Needs No Introduction featuring women’s rights activist Malala Yousafzai will drop on the platform. And later in the day, Collateral, a British miniseries starring Carrie Mulligan, will also debut.
MTV will be flipping the first letter of its logo on Thursday, so that its icon will read “WTV.” The network will also feature the first all-female episode of the rap-battle show Nick Cannon: Wild ‘N Out, hosted by CNN analyst Angela Rye and TV personality Tami Roman in place of Cannon and DJ’d by rapper MC Lyte, filling in for DJ D-Wreck. MTVU, MTV Classic and MTV Live will also be featuring 24 hours of all-female music videos “showcasing the impact and creative spirit of women in music.”
Freeform on Thursday is launching its #NotSorry campaign across its platforms, which will bleep out every “sorry” uttered by a woman from 11 a.m. to 11 p.m. ET. During the day, a #NotSorry “meter” will also measure the number of omitted “sorries” throughout the day, which the network says will amount to nearly 50, and Freeform will also ask fans what they are #NotSorry for.
CMT will be celebrating the occasion with its first-ever “female music takeover,” during which time CMT and CMT Music will air music videos featuring only female performers, including Faith Hill, Miranda Lambert, Martina McBride, Carrie Underwood, Dolly Parton and Reba McEntire, among others. CMT will also draw attention to its “Next Women of Country” roster, which features emerging female talent that the channel promotes on its social channels and on a tour.
Paramount Network will be tipping its hat to women on several of its shows on digital platforms on Thursday. Platforms for Ink Masters: Angels will feature a video showing the series’ female tattoo artists speaking about working in a male-dominated field; Lip Sync Battle will salute executive producer Casey Patterson and host Chrissy Teigen; and Nobodies will have a video of “great Rachel moments” featuring executive producer, writer and actress Rachel Ramras.
Hulu is featuring a curated “International Women’s Day” content collection on its homepage, highlighting female-centric content including original series The Handmaid’s Tale and Harlots, movies like Step and The Girls in the Band and TV shows including Ugly Betty and Younger. The platform is also launching a social media campaign featuring female talent speaking about empowerment, including one focusing on Handmaid’s Tale content with the hashtag #ResistSister.
BBC Two is commemorating the day with “a message from women everywhere” on the satirical news show The Mash Report. “Women have told everyone to just fuck off,” one anchor says in the video. Saying they are tired of being too hot or not hot enough, judged for having children or not having children or “just daring to be alive,” among other things, she adds, “women have stressed that everyone can just fuck themselves.”
Comedy Central is enlisting footage from its comedy Broad City to salute “bad-ass women” on Thursday. In the video compilation, central characters played by Ilana Glazer and Abbi Jacobson give empowering speeches about womanhood, name-drop feminist icons and say “Yass queen” a few times.
Cartoon Network, meanwhile, has commissioned a cover of its Powerpuff Girls theme song by singer-songwriter Julia Michaels. The music video to “Who’s Got the Power (We’ve Got the Power),” featuring Powerpuff Girl avatars of fans of the show, will debut on Thursday on its YouTube channel and other online platforms.
Given that March is also Women’s History Month, some TV channels and platforms are also running women-focused content throughout the month. A&E networks has debuted Biography Presents: History, Herstory, a shortform series that focuses on oft-overlooked women who changed history, airing in primetime slots on History, Lifetime and A&E. Viacom International has begun its #SOUNDON campaign, a shortform series that shares messages of gender equality from Viacom award shows and spoken-word poets, airing throughout March on MTV, VH1 and BET. And as The Hollywood Reporter reported last week, Nickelodeon has initiated a series of “That’s Me” PSAs that honors historical and contemporary women from diverse heritages who have made a difference.
Though several countries had celebrated women on days with other names before, International Women’s Day was first celebrated on March 19, 1911, in Austria, Denmark, Germany and Switzerland. Over the ensuing decades, women have often used the day to protest war and advocate for peace, according to the United Nations. The U.N. officially classified March 8 as International Women’s Day in 1975.
March 8, 10:37 a.m. Updated with videos from BBC Two and Comedy Central.
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