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Antonio Fargas, best known as “Huggy Bear” from Starsky & Hutch, has signed on as the first brand ambassador for NBC’s COZI TV.
In this role, he’ll star in exclusive musical promos for the network, which airs iconic series including Starsky & Hutch as well as Magnum, P.I., Charlie’s Angels, The Bionic Woman, Six Million Dollar Man and Lone Ranger, plus classic movies.
Fargas kicked off his relationship with COZI TV on Monday, with the premiere of the first of three network identity spots featuring Fargas and his swing band, The New Jump Blues (watch it below). The musical promos feature soundtracks created exclusively for COZI TV. The other two promos will premiere later in the year.
In his new role as brand ambassador, Fargas will also host other projects for the network.
“We are thrilled to have Antonio be part of the COZI TV family,” said Diane Petzke, director of programming and promotion. “Antonio’s career embodies our programming philosophy and the warm, inviting and laid-back attitude of our network.”
After Starsky & Hutch ended its run in 1979, Fargas continued his stage, film and television career with roles in such movies as Foxy Brown, Don’t Be a Menace and Car Wash and appearances on shows including All My Children, House of Lies, Miami Vice, Lie to Me and Everybody Hates Chris.
COZI TV launched on Jan. 1, 2013, on the multicast channels of the NBC Owned Television Stations and is now available in about 80 million homes nationally.
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