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In a four-way bidding war, Hulu has landed the neo-feminist drama series $ugar, about a Sugar Baby ring formed at Stanford University. The darkly comedic show, which is in the very early stages of development, hails from rising writer and producer Kimi Howl Lee.
$ugar centers on the accidental formation of a Sugar Baby ring at the elite college intent on bringing down the titans of the tech industry and empowering its members. Via sex-capades and corporate espionage, $ugar explores the ways in which young co-eds are “leaning in” and embracing their sexuality in order to gain access to the exclusive echelons of the male-dominated tech world. Sarah Condon and Micah Schraft will executive produce, with Schraft serving as showrunner.
Lee is herself a graduate of Stanford’s film and media studies program. She began her career in content at Snapchat before transitioning to writing for television. Her recent staffing credits include Amazon’s The Expatriates and Netflix’s Locke and Key. In 2019, Lee was accepted to Film Independent’s Episodic Lab. She also made the award-winning short film Kama’āina and is working on her upcoming feature Nightshade, which is in preproduction.
Schraft is a writer, producer and director who has worked on several shows including FX/Hulu’s Mrs. America, The CW’s Jane the Virgin and Netflix’s Jessica Jones. Condon’s most recent series was Megan Abbott and Gina Fattore’s Dare Me on USA. She also served as exec producer for the HBO shows Looking and Bored to Death. Prior to signing her current overall deal at HBO, she was senior vp original programming there and was responsible for developing shows like Sex and the City, Entourage and Curb Your Enthusiasm.
Lee is repped by UTA, Kaplan/Perrone Entertainment and Ashley Silver. Schraft is repped by Verve and Jason Hendler.
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