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Hulu has named Warner Bros. veteran Craig Erwich to head its content initiatives.
The company announced on its blog Monday morning that Erwich will join on April 7 as svp and head of content.
Erwich will be charged with leading Hulu’s content strategy and original programming initiatives. He was most recently head of Warner Horizon Television, a division of Warner Bros. Television Group. He left the company in early March.
Before joining Warners, Erwich spent 12 years at Fox. He has helped bring shows such as Pretty Little Liars, House and 24 to the small screen.
“Craig is the perfect guy for the job – he has been developing shows and programming networks for over 20 years,” wrote Hulu CEO Mike Hopkins on the blog. “He has impressed me and others who’ve met him with his collaborative approach, humility and tenacity to do what he believes. And not only is he excited about the work itself, but I know that he is especially looking forward to meeting all of you … oh, and ditching an office for Hulu’s open work spaces.”
This is a significant investment in original content for Hulu, which has dabbled in the space with projects such as East Los High, currently filming its second season, and the dark comedy Deadbeat, which premieres April 9. Hopkins noted in his year-end blog post that the streamer — flush with a $750 million investment from owners 21st Century Fox, Walt Disney Co. and NBCUniversal — plans to place an even greater emphasis on original programming.
Hopkins joined Hulu in October last year from Fox. Since his appointment, he has brought on several new executives, but Erwich is perhaps Hopkins’ most significant hire to date.
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Robert De Niro