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Hulu is adding a new executive to its ranks.
Former Google exec Heather Moosnick has been tapped as the streaming service’s new senior vp content partnerships. In the new role, she will oversee Hulu’s content acquisition strategy across its live and on-demand programming — from full library series and movies to current network television shows and emerging content opportunities. She will join Hulu’s senior management team on Nov. 12 and report directly to Hulu CEO Randy Freer.
Moosnick will lead and continue building the streamer’s content and network acquisition team and will work closely with the company’s originals, marketing, product and technology leadership to create more personalized, localized and curated program offerings. Current vps Lisa Holme and Reagan Feeney will now report to Moosnick.
“Heather is a highly strategic, creative and relationship-oriented executive who has spent her entire career driving change and innovation,” Freer said Tuesday in a statement. “As Hulu looks to transition television from a gatekeeper-driven experience to one that’s led by the consumer, Heather’s leadership and fearless approach to evolving antiquated business rules make her a perfect fit for our team.”
Moosnick joins Hulu from Google, where she most recently served as head of global business development, strategy and content partner management for YouTube TV and Google Fiber. There, she led the teams that structured, negotiated and closed all content deals for the launch of the company’s digital MVPD service. Prior, Moosnick was the head of music label partnerships for YouTube, where she shaped the content vision behind and launches of YouTube Music and YouTube Premium.
Before joining Google, Moosnick served as vp global digital strategy and business development at Warner Music Group, creating and leading their music video distribution strategy. She also has held senior roles at CBS Interactive and MTV Networks and began her career as an attorney with Hughes Hubbard and Reed LLP.
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