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The iHeartRadio Music Awards is changing stations.
The annual music event is moving from NBC to Turner, where the April 3 event will be simulcast live across TNT, TBS and TruTV for the first time in a multiyear deal. The awards show will also be broadcast live on iHeartMedia radio stations nationwide and across TBS, TNT, TruTV and iHeartRadio’s digital platforms.
The annual show, launched in 2014, is a three-hour event featuring live performances, stories and surprise guests. Previous performers have included Rihanna, Madonna (seen above), Lady Gaga, Taylor Swift and more.
The move to pickup the show comes as Turner has been making a push for live programming. The show will air on Sunday between TBS’ coverage of the NCAA Division I Men’s Basketball Championship Final Four on April 2 and the network’s first-ever telecast of the National Championship game April 4. The iHeartRadio deal comes after Turner recently picked up the Live Nation Music Awards — which will also be simulcast on TNT and TBS.
At NBC, the iHeartRadio Awards were a modest performer, with this year’s broadcast matching the 2014 performance with a 1.7 rating among adults under 50. This year, the show shifted from a Thursday in May to a Monday in March, where it also delivered 5.2 million total viewers.
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