MTV Entertainment Group has found its next marketing chief.
Former Curaleaf and Beats by Dre exec Jason White will take over the CMO role that has been vacant since Jacqueline Parks stepped down last year.
Reporting to MTV Entertainment Group president Chris McCarthy, White will be charged with overseeing marketing, creative and social engagement across the division’s portfolio. He will also work with the division’s social impact team to drive change in civic engagement, mental health and social justice.
“MTV Entertainment has defined culture for decades and its brands and campaigns have inspired me both professionally and personally,” said White. “I look forward to joining Chris and the Group’s stellar marketing team as we continue to grow these iconic brands across all platforms and around the world.”
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L.A.-based White comes to ViacomCBS after serving as CMO at Curaleaf, the nation’s largest cannabis provider. He also developed the Possible Plan, a nonprofit focused on changing the cannabis narrative by helping those most harmed by the war on drugs. He also was exec vp and global head of marketing for Beats by Dre and has worked with the likes of LeBron James, Serena Williams, Cam Newton, Pharrell and more.
“Jason is an incredible creative entrepreneur who has developed and led marketing for some of the most iconic and innovative brands of all time from Nike to Apple’s Beats,” said McCarthy. “We’re excited for him to bring his passion and creative prowess to MTV, Comedy Central, Smithsonian and our full portfolio of brands within the MTV Entertainment Group.”
Parkes left last year to focus on her family. Parkes, who became the first female CMO in professional sports when she headed marketing for Major League Baseball, joined MTV in 2016, reporting to one of McCarthy’s predecessor, Sean Atkins.
