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Ava DuVernay’s ARRAY has hired its chief marketing officer.
Longtime Warner Bros. TV communications exec Jeff Tobler will depart the studio and take on his new role heading marketing for DuVernay’s collective. The highly regarded exec will begin March 1 and report to ARRAY president Tilane Jones and DuVernay.
“I’ve had the pleasure of working with Jeff on a number of campaigns at Warner Bros., and I know firsthand the creativity, strategy and passionate commitment he will bring to ARRAY,” said DuVernay. “As we continue to grow in our production, distribution and advocacy of artists, Jeff’s keen understanding of branding, communications and digital strategy will be a key part of our next chapter.”
Tobler, who will be based on the ARRAY Creative Campus in Echo Park’s Filipinotown, will ovesee brand, marketing and communications strategy across ARRAY Filmworks, ARRAY Alliance, ARRAY Crew and ARRAY Releasing.
During his decade at Warner Bros. TV, where he most recently headed communications strategy in his role as senior vp TV PR and social media for the studio’s sprawling scripted fare, previously worked with DuVernay when she joined the studio with a lucrative overall deal and on shows including OWN’s Queen Sugar.
“Ava’s career is one that I have long admired, from her groundbreaking storytelling to her days as a strategic marketer and former publicist,” said Tobler. “I am beyond excited to join Ava, Tilane and the entire ARRAY team to create meaningful and impactful avenues to amplify their transformative work. I am incredibly grateful for my time at Warner Bros. Television and the colleagues I have been fortunate enough to work with, past and present, and look forward to our continued collaboration in this new role.”
A replacement for Tobler at WBTV has not yet been determined. Tobler’s departure arrives as Warners is two months into its first year without Peter Roth at the helm of the studio. The decades-long studio chief departed last year and was replaced by former ABC and Netflix exec Channing Dungey.
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