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It will likely be some time before there’s any consistency in late-night rankings, now that Jimmy Kimmel Live! has entered the fray at 11:35 p.m., but on his second night in the competitive slot, the ABC host grew his demo audience while losing some steam in total viewers.
Fast National returns give Jimmy Kimmel‘s Wednesday broadcast a 0.9 rating among adults 18-49. That’s up two-tenths of a point in the key demo, tying a steady episode of The Tonight Show.
Jay Leno‘s NBC broadcast topped Kimmel in total viewers, though, pulling in 3.55 million over the 2.86 million for Live!. And Kimmel was the only host to lose Monday’s audience, falling from 3.1 million.
The Late Show With David Letterman, in a less distant third place in the demo (0.8 adults), managed to top Kimmel in total viewers as well. The CBS show rose from 2.88 million to 3.04 million on Wednesday night.
Like Kimmel, Nightline did not grow total viewers in its second night — but it did make gains in both the newsy adults 25-54 (13 percent) and late-night-friendly adults 18-49 (18 percent) demos. And with 1.61 million viewers, it topped competition on both CBS and NBC.
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