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Kal Penn is hitting the campaign trail for Freeform.
The actor and former Obama White House staffer will host a six-week series, Kal Penn Approves This Message, that will explore issues relevant to millennial and Generation Z voters and encourages people to cast a ballot in the November election. The unscripted comedy is part of a larger campaign at the Disney-owned cabler to encourage voter participation, under the tagline “Kick 2020 in the Ballots. FF’ing Vote.”
Penn (NBC’s Sunnyside, Designated Survivor) and Romen Borsellino created Kal Penn Approves This Message, which will feature comedic field pieces and an interview between Penn and a guest that highlight issues including voting basics, voter empowerment, the economy and climate change. The goal is to arm young voters with the tools they need to vote and make an impact.
It’s set to premiere on Sept. 22 — National Voter Registration Day.
Freeform is also teaming with media company ATTN: for a nonpartisan digital campaign that outlines registration, the importance of local elections and why voting matters. The spots will feature network talent and run on air and across Freeform’s and ATTN:’s social and digital channels.
Kal Penn Approves This Message is produced by Embassy Row. Penn and Borsellino executive produce with Dan Spilo, Stuart Miller and Embassy Row’s Michael Davies and Julia Cassidy.
The first spot in Freeform’s get-out-the-vote campaign is below.
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