He’s paired up with executive producers Stella Stolper and Brian Sher (who were behind T.I.’s reality show on MTV, as TMZ.com, which first reported the story, noted) to form a new production company, G3, which will co-produce the series with Zodiak, one of the site’s founders tells The Hollywood Reporter.
The show will document the startup of the site, which was created by three longtime friends last December who were frustrated with their lives (one had quit her job as a television producer, another was going through a break up, the third was sick of law school) — and started an email chain to document things that just aren’t right, like “Trying to out ‘win’ Charlie Sheen on your daddy’s expense account. TNO.”
The email was forwarded widely, and the women launched the site with no Web experience. The site was picked up by Thrillist.com, and then Re-Tweeted by Christina Milian and Brittny Gastineau. Their servers crashed last month due to traffic.
The reality show’s presentation video has already been shot, and is being pitched in May to both broadcast and cable networks.
Grammer’s Grammnet Productions is behind BET’s The Game, Medium and Girlfriends, among other scripted series.
This isn’t the first Web-inspired series. CBS’ $#*! My Dad Says is based off a Twitter feed. The net is also developing Girls Above Me and Shh … Don’t Tell Steve sitcoms off Twitter feeds.