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Legendary Entertainment has hired former Warner Bros. TV chief Bruce Rosenblum as its president of television and digital media.
Rosenblum, who left Warner Bros. in March after 26 years running the studio’s highly profitable TV unit, will run Legendary’s TV business as it expands globally. In the new position, Rosenblum will be focused as much on traditional distribution platforms (broadcast, cable and premium cable) as on digital ones (Netflix, Amazon and YouTube), say sources familiar with his plans. He will work out of Legendary’s Burbank office and will report directly to Legendary CEO Thomas Tull.
“Bruce has an outstanding track record in the business, and he will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content. We are pleased to have him join Legendary and look forward to working together to continue to build value for the company,” said Tull in a statement announcing the news Monday.
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