Hip-hop star Lupe Fiasco’s music and martial arts docuseries Beat n Path has been picked up for primetime broadcast in Asia by Celestial Tiger Entertainment.
CTE will air the show on its entertainment channel, KIX, which covers Southeast Asia and Hong Kong, beginning in March. KIX caters to action fans with a programming mix including combat sports, blockbuster action movies, action TV series and edgy reality shows.
Beat n Path should be right at home on the outlet. The show follows Fiasco as he drops everything to embark on a cross-cultural journey across China, pursuing his passion for martial arts by practicing with kung fu masters throughout the Middle Kingdom while also taking the opportunity to dig into China’s emerging hip-hop scene.
“Beat n Path is a unique Asia-centric journey and story that we feel can strongly connect with a wide audience,” Fiasco said in a statement. “The CTE and KIX team have outlined a masterful marketing and distribution plan that will allow the series to perform very well throughout Asia.”
Beat n Path is the first show from Studio SV, a new Los Angeles- and Hong Kong-based content studio co-founded by Fiasco and Hong Kong entrepreneur Bonnie Chan Woo in October. The partners say the venture will seek to produce other high-end TV programming, digital content and films for an international audience, with an emphasis on projects that are edgy, disruptive and consistent with Fiasco’s hip-hop persona.
“The Celestial Tiger team have a keen understanding of the audience that will love this series and are astute at reaching them in unique ways, resulting in great connectivity with viewers and a mutually beneficial relationship for our companies,” Woo said of the CTE deal. “They have been down this road before, and hit home runs with many programs, so we’re excited that Beat n Path is in their fold.”