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Malala Yousafzai is expanding her relationship with Apple.
The women’s rights activist and Nobel laureate has launched a production company, Extracurricular, and signed a content partnership with the tech giant’s TV division. Under the terms of the deal, Yousafzai will create and develop original programming, including dramas, comedies, documentaries, animated and children’s fare, all of which will be inspirational in tone and theme.
“I believe in the power of stories to bring families together, forge friendships, build movements, and inspire children to dream,” she said in a statement Monday. “And I couldn’t ask for a better partner than Apple to help bring these stories to life. I’m grateful for the opportunity to support women, young people, writers, and artists in reflecting the world as they see it.”
The pact marks an extension of Apple’s partnership with Yousafzai. The tech giant became the first Laureate partner for Yousafzai’s Malala Fund, which was launched to champion every girl’s right to 12 years of safe, free and quality education. Apple supported the organization’s work with local advocates and teachers in regions across the globe where girls face education challenges.
Best known by her first name, Yousafzai published her best-selling memoir I Am Malala at the age of 16 and has since written two additional books, starred in a documentary about her early life and created Assembly, a digital publication for girls and young women that is available on Apple News and available in more than 20 languages.
Yousafzai joins a roster of stars with content deals at Apple that also includes Oprah Winfrey, Martin Scorsese, Idris Elba, Octavia Spencer, Kumail Nanjiani and more.
Yousafzai is repped by UTA and Curtis Brown Group in the U.K.
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