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The performer, his wife and five children will be the focus of ahalf-hour, 11-episode reality series set to premiere this year.
The title, naturally, is “Hammertime.”
Executive producer J.D. Roth said the show likely will play similarto an unscripted version of the Huxtable family from “The CosbyShow.”
“Here’s a dad with five kids, married to the same woman for morethan 23 years, living in the same place where he grew up and goingto church every Sunday,” Roth said. “He’s had his ups and downs,and it’s what makes him such a character you root for.”
Hammer had a spectacular rise and fall in the early 1990s, becominga household name and selling millions of records before fallinginto debt and bankruptcy because of overspending on a lavishlifestyle. Hammer “now lives a more economically balanced life,”according to the show’s press materials, as a “new-age dad” inOakland, Calif. This month, he appeared with Ed McMahon in aCash4Gold Super Bowl ad.
“MC Hammer is an iconic figure in American pop culture, but manypeople only know him for his music and fashion sense. Now A&Etakes an unprecedented look behind his larger-than-life personalityand into his life as a devoted husband, father and businessentrepreneur,” said Robert Sharenow, senior vp alternative atA&E.
Hammer has been offered reality shows before. Roth said he told therap star he wanted to focus on his future rather than thepast.
“I really wanted to tell the future of MC Hammer,” Roth said. “Whatkind of dad is he?”
Roth noted that having one of Hammer’s catchy early hits in theopening credits, however, would be welcome if the production canobtain the rights.
Shooting on the series starts next week, with Roth, Hammer,Sharenow, Todd Nelson, Scott Lonker and Stephen Harris executiveproducing.
(Yes, avoided writing “it’s Hammertime” or “he’s 2 legit to quit” for entire story)
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