The directors behind HBO’s McMillion$ are tackling another docuseries that sits at the intersection of junk food and commerce.
James Lee Hernandez and Brian Lazarte will direct and executive produce The Jet for Apple TV+. The series will delve into Pepsi’s 1990s promotional campaign that allowed consumers to trade in “Pepsi Points” for merchandise like T-shirts, leather jackets and other items.
Ads for the “Buy Pepsi, Get Stuff” campaign also featured a Harrier II jump jet available for 7 million points. When a man actually managed to gather that many points, it led to a court case over whether Pepsi had actually promised to give away a jet.
The series will cover the court case while taking a nostalgic deep dive into 1990s popular culture and the aftermath of the tongue-in-cheek promise from the ad campaign.
Hernandez and Lazarte earned three Emmy nominations, including one for outstanding documentary or nonfiction series, for McMillion$, which aired on HBO earlier this year. They executive produce The Jet through their FunMeter banner.
Hernandez, Lazarte and FunMeter are repped by UTA, Management 360 and attorneys Brian Raymond and Sean T. Faussett at Raymond Legal.
The show will join a nonfiction lineup at Apple TV+ that also includes Boys State, Dear …, Beastie Boys Story, Visible: Out on Television and The Supermodels, among others.
