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In a post published Tuesday afternoon to Moore’s website, the Oscar-winning documentary maker says he knows “for a fact” that Trump never actually wanted to be president, he just sought a better deal from NBC for his reality show, The Apprentice.
“Trump was unhappy with his deal as host and star of his hit NBC show, The Apprentice (and The Celebrity Apprentice),” Moore writes. “Simply put, he wanted more money. He had floated the idea before of possibly running for president in the hopes that the attention from that would make his negotiating position stronger. But he knew, as the self-proclaimed king of the dealmakers, that saying you’re going to do something is bupkus — DOING it is what makes the bastards sit up and pay attention. Trump had begun talking to other networks about moving his show. This was another way to get leverage — the fear of losing him to someone else — and when he ‘quietly’ met with the head of one of those networks, and word got around, his hand was strengthened. He knew then that it was time to play his Big Card. He decided to run for President.”
Fired by NBC for his comments about undocumented immigrants early in the campaign, Trump continued his bid for the White House to raise his value for a TV show, Moore claims. And it worked, in a sense, as the billionaire businessman shot up in the polls and then started nabbing victories in the primary season.
“And then … you can see the moment it finally dawned on him … that ‘Oh shit!’ revelation: “I’m actually going to be the Republican nominee — and my rich beautiful life is f#*@ing over!” It was the night he won the New Jersey primary,” Moore writes. “Instead of it being one of his loud, brash speeches, it was downright depressing. No energy, no happiness, just the realization that now he was going to have to go through with this stunt that he started. It was no longer going to be performance art. He was going to have to go to work.”
Rather than lose to Clinton, Moore contends that Trump is sabotaging his campaign in order to get out of the election, but will save face by being able to pass the blame for the debacle to others. Moore points out the recent high-profile moments in the campaign, which include, he writes, Trump insulting the family of a fallen U.S. solider, disrespecting the Purple Heart and insinuating his supporters could stop Clinton with violence. Trump has said all three incidents were misinterpreted and misreported by a biased, incompetent media.
Moore says it is all a part of the plan.
“Maybe the meltdown of the past three weeks was no accident,” he writes. “Maybe it’s all part of his new strategy to get the hell out of a race he never intended to see through to its end anyway. Many now are sensing the end game here because they know Trump seriously doesn’t want to do the actual job — and, most importantly, he cannot and WILL NOT suffer through being officially and legally declared a loser — LOSER! — on the night of November 8th.”
The Trump campaign did not immediately respond to a request for comment.
Read Moore’s full post below.
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