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The Mindy Project has been sold in syndication.
Viacom-owned VH1 and Disney-owned Freeform have landed Hulu’s Mindy Kaling comedy, The Hollywood Reporter has learned.
Under the pact, both networks have scored rights to the first four seasons — the first three of which aired on Fox before moving to Hulu. VH1 and Freeform will begin airing repeats starting at a date to be determined in October. Hulu will retain in-season stacking rights to the multicamera comedy with VH1 and Freeform set to land those episodes a year after they debut. Episodes from the first four seasons will also be available on VH1 and Freeform’s respective apps.
“We are pleased that VH1 and Freeform recognize the value of The Mindy Project for their viewers,” said Frances Manfredi, NBCUniversal Television and New Media Distribution president. “VH1 and Freeform are great partners and The Mindy Project will be a great addition to their strong programming.”
Helping to move the syndication sale up was Hulu’s supersized season four order of 26 episodes — higher than the tally for its first three runs. The order helped move the series into closer range for syndication deals, with the series having now produced 93 episodes. Season five, its second on Hulu, premieres Oct. 4 on Hulu with the comedy co-starring Chris Messina and Ed Weeks set to celebrate its 100th episode this season.
“I’m happy to have closed this deal on behalf of VH1 which has recently enjoyed five consecutive quarters of growth,” said Barbara Zaneri, exec vp Viacom Program Acquisitions Group. “Mindy fits right into the network’s plan to bring premiere programming to VH1’s audience as it continues to broaden its brand.”
Added Freeform president Tom Ascheim: “Freeform rebranded nine months ago and continues to grow as a place for young adult entertainment. Part of this growth is our increase in providing incredible quality content and The Mindy Project is a perfect addition. Mindy is a blend of energy and possibility, she is the voice of our audience. Her bold, strong, confident and funny take on everything from her career to dating and dressing belong on Freeform.”
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