Japan’s Tokyo Broadcasting System Television (TBS) and Indian media conglomerate Zee Entertainment said Tuesday that they have entered into a multifaceted co-production agreement.
Under the deal, which was unveiled during MIPTV, the new partners will develop formats across genres to cater both to their respective domestic markets and for global sales and overseas distribution.
The deal’s kick-off will be a culinary travelogue called The Spiceman Trails: Asia. The series “delves into the spice roots and routes of the East. “Its picturesque imagery, vivid landscapes and brilliant hues take the audience across the continent in search of a wide array of spices, deep-rooted history, multifarious cuisine, and rich culture and traditions in a most entertaining way,” the companies said in a joint statement.
Celebrating its 70th anniversary this year, TBS is one of Japan’s largest media groups, with operations spanning free-to-air TV and radio, satellite TV, digital streaming and film, stage and event production. In the international TV space the company is known for format classics like Sasuke (Ninja Warrior) and variety show Takeshi’s Castle.
In India, Zee also is a colossus. The company operates over 47 domestic channels across 11 native languages, with over 620 million weekly viewers.
“We are thrilled to partner with an accomplished broadcaster like TBS on The Spiceman Trails: Asia,” said Sunita Uchil, Zee’s chief business officer. “We look forward to curating and collaborating on other concepts across other entertainment genres.”