Warner Bros. International Television Production has picked up the global distribution rights, excluding Canada, to the comedy format How to Buy a Baby from LoCo Motion Pictures.
The International Emmy-nominated original for Canada’s CBC Gem and created by Wendy Litner follows a couple who can’t make a baby the fun way. So they struggle to conceive with the help of a doctor, a nurse, an embryologist and an unsolicited advice from everyone they know.
WBITVP has already sold the format rights in Sweden, where the first season of the locally titled series Alla Utom Vi (Everyone Except Us) debuted on that country’s Discovery+ platform in February as a 10-episode series.
“It’s a show that is perfect for this time – genuine, honest and richly humorous. More and more we’re seeing audiences attracted to real and relatable stories and characters through a comedy lens – something that this format really delivers,” said Andrew Zein, senior vp creative format development and sales at WBITVP, in a statement as the MIPTV digital market picks up momentum.
LoCo Motion Pictures, based in Toronto, was launched in 2015 by Lauren Corber.