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The streaming giant has handed out a series order to Mexican drama Monarca, starring Irene Azuela (Quemar las Naves, El hotel de los secretos, Las oscuras primaveras). The new series, which will begin production this fall and will launch globally in 2019, will follow the world of wealthy Mexican elites riddled by corruption, scandal and violence.
Produced by Salma Hayek’s company Ventanarosa, along with Lemon Studios and Stearns Castle, Monarca is described as a high-stakes, multi-generational family saga about a tequila-born Mexican business empire and the battle that ensues when a member of the family decides to fight the dirty system her family helped create.
In addition to Azuela, the series will star Juan Manuel Bernal. Monarca was created by Diego Gutierrez and written by Fernando Rovzar, Julia Denis, Ana Sofia Clerici and Sandra García Velten. Michael McDonald from Stearns Castle will serve as a producer.
“I’m extremely excited to partner with Netflix, and to be working with amazing Mexican talent in front of and behind the camera,” said Hayek. “We are proud to show Mexico as a vibrant, sophisticated and culturally rich nation fighting to control its own destiny.”
Added creator and showrunner Gutierrez: “This is the definition of a passion project for me. Having been born and raised in Mexico, I’m humbled to have the opportunity to tell this story with Netflix and the incredibly talented team of people we’re assembling, both in the U.S. and Mexico.”
“Mexico is a top priority for us in which to continue to develop series, and we look forward to bringing the best originals to the world through partnerships with key players such as Ventanarosa and Lemon Studios,” said Erik Barmack, Netflix vice president of international originals.
Monarca marks Netflix’s latest push for local content in global territories. The streamer has made a concerted effort to create shows and films targeting consumers in India, along with Brazil and several European countries.
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