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MTV is truly going back to its roots.
Starting Aug. 1, VH1 Classic will be rebranded as MTV Classic — with a focus on 1990s programming. The change, first teased earlier this month on Twitter, will see former MTV staples make their way to the new network.
MTV Classic will launch Aug. 1 — timed to the 35th anniversary of the launch of the original MTV. Starting at 6 a.m., MTV Classic will air MTV Hour One, the very first hour of programming that aired in 1981. It will rebroadcast at noon before segueing into a Total Request Live retrospective, The TRL Decade. After that, MTV Classic will air a marathon of memorable episodes of MTV Unplugged — many of which have not been seen in years. Artists set to be featured include Bob Dylan, Alice in Chains, Erykah Badu, Oasis, Neil Young, Nirvana and more.
The primetime block will focus on animated fare, such as Daria, Beavis & Butt-Head and Aeon Flux. MTV Hour One will also air on MTV’s Facebook page via Facebook Live.
Other “from the vault” blocks will air Mondays-Thursdays from 10 p.m. to 1 a.m., with series that include Run’s House, Pimp My Ride, Cribs, Jackass, Punk’d, Wonder Showzen, Clone High and more.
Fridays will feature classic music series in primetime such as MTV Unplugged and Storytellers plus live music performances and more. On the weekends, MTV Classic will offer marathons of fan favorites, including full seasons of The Real World, Laguna Beach, Road Rules and more.
On top of all that, MTV Classic will continue to air movies, concerts and music videos from the past that speak to the last three decades of music.
“From Beavis & Butt-Head to Laguna Beach, MTV’s programming vault is a music and pop culture gold mine with universal resonance,” MTV president Sean Atkins said. “MTV Classic gives audiences a modern and artful home for classic MTV programming and, alongside MTV, MTV2, MTV Live and mtvU, rounds out a diverse portfolio with music and youth culture at its core.”
The rebranding is part of an effort under Atkins to refocus MTV on its music roots. Included on Atkins’ first MTV slate since taking over the Viacom-owned cable network was a reboot of MTV Unplugged. That was one of 11 unscripted series pickups, with nine more put in the development pipeline, including a music competition series from The Voice‘s Mark Burnett and Wonderland, MTV’s first weekly live music show in 20 years.
Watch the promo for MTV Classic, below.
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