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MTV is taking its relationship with FriendZone and The Substitute to the next level.
The network has picked up both rookie series for second seasons at 20 episodes a piece. Both unscripted programs skew young, with a median age of 20 and 77% in the 12-34 demographic, and are aimed primarily at female teens.
FriendZone, executive produced by Jersey Shore boss SallyAnn Salsano and Joel Zimmer, follows real teens as they try to turn the tables on their best friends, jeopardizing friendships in the hopes of pursuing a romantic relationship.
In each episode, one participant asks their best friend to be a “wingman” and help plan a perfect blind date. At the conclusion, the dater confesses his or her true feelings and invites that friend on the date. James DeSimas serves as the development executive for MTV and Jennifer Russakoff is the executive in charge of production for the network.
The Substitute is a 30-minute game show in which comedian Jon Gabrus surprises unsuspecting high school students by taking over their classrooms and offering them the chance to win $5,000 cash.
Throughout the episode, students are asked questions in four rounds: “Things You Should Know” (academics), “Thinks You Do Know” (pop culture), “What You Do” (interactive challenges) and “What You Think” (polls).
The Substitute is produced by Embassy Row and Phear Creative, and executive produced by Michael Davies, Elliot Phear and Bryan Terry. Brent Haynes, Brooke Posch and Catherine K. Whyte are the MTV executives in charge.
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