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As the fourth-place network looks to rebuild after years of ratings woes, entertainment chairman Bob Greenblatt is piecing together a collection of series, both new and old, to fill its 2012-13 schedule. The former includes another dual-personality drama (Do No Harm) as well as an opulent soap (Infamous), both of which possess out-of-the-box premises that NBC brass hopes will help it cut through the clutter. What the returning fare, Parenthood and 30 Rock, lack in ratings points, they make up for in loyalty and critical acclaim.
Despite its hefty price tag, Jason Katims’ critical darling Parenthood has been granted a fourth season. The ensemble cast — led by Peter Krause, Lauren Graham and Craig T. Nelson — received an early vote of confidence from the network when NBC ordered two additional scripts, bringing its third-season tally to 18. After moving around the schedule in its second season, the family drama’s February third-season finale pulled a 1.9 in the demo, its strongest performance since November. Recurring guest Jason Ritter, meanwhile, is reteaming with Katims for County — a medical drama about a group of young doctors, nurses and administrators that’s still in contention at the network. Like Parenthood, it hails from Universal Television.
30 Rock will return for a seventh and final season of 13 episodes. Despite awards-season recognition, the Tina Fey and Alec Baldwin Thursday night comedy has seen its ratings erode, like most broadcast fare, despite high-profile guest stars and a second live episode, which notched a 1.6 in the demo — a far cry from the 3.1 mark for its 2010 live installment. Baldwin has been vocal about his status on the show, and the network confirmed he’d return for the final season.
30 Rock and Parenthood join NBC’s previously renewed Smash, Grimm and Law & Order: SVU.
Meanwhile, NBC has given the green light to its Jekyll-and-Hyde drama Do No Harm, starring Steven Pasquale as a brilliant neurosurgeon who wrestles with his dangerous alter ego that threatens to wreak havoc on his personal and professional life. The Cosby Show‘s Phylicia Rashad, Alana De La Garza, Mousa Kraish, Michael Esper and Ruta Gedmintas co-star in the Universal television drama penned by The Event‘s David Schulner. Peter Traugott and Rachel Kaplan are set to exec produce.
Joining Do No Harm is Infamous (previously Notorious), which is described as an opulent soap in which a female detective (Meagan Good) returns undercover to the wealthy family in which she grew up — as the maid’s daughter — to solve the slaying of the notorious heiress who was once her closest friend. Tate Donovan and Victor Garber co-star in the drama from Universal Television and BermanBraun. Liz Heldens (Prime Suspect, Friday Night Lights) penned the pilot and will exec produce alongside Gail Berman, Lloyd Braun and Gene Stein.
The drama series pickups join J.J. Abrams and Eric Kripke‘s Revolution and Dick Wolf‘s Chicago Fire, which were ordered to series this week. NBC previously ordered six comedies to series, including efforts from Mindy Kailing, Ryan Murphy and Jimmy Fallon.
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