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NBCUniversal is going all out for coverage of Super Bowl XLVI, planning more than 18 hours of coverage and a postgame Late Night With Jimmy Fallon for after the Feb. 5 game.
For the first time in the show’s history, Late Night will hit the road and broadcast four shows live from Indianapolis — the site of the matchup between the New England Patriots and New York Giants — with one set for Super Bowl Sunday.
The group’s recently rebranded NBC Sports Network has more than 18 hours of live coverage planned, including the first Costas Tonight: Live From the Super Bowl as well as daily editions of NBC SportsTalk: LIVE From the Super Bowl.
In addition, the fourth hour of the Today show will feature Al Roker and Ann Curry reporting from Indianapolis on Friday, Feb. 3, with Natalie Morales and Savannah Guthrie joining them two days later.
NBCUni properties including Weekend Today, the Weather Channel, CNBC, Golf Channel, E!, Bravo, Access Hollywood, Style, iVillage, Telemundo/mun2 and more will have representatives on site, with stars from NBC primetime fare and Universal Pictures’ upcoming features also on hand.
NBC is using the Super Bowl, which rotates among the Big 4 broadcast networks, to launch the second season of singing competition The Voice, which was a breakout hit for the struggling network last season. In addition, the net will go heavily promote musical drama Smash, what many in the industry have dubbed a make-or-break show for new entertainment topper Robert Greenblatt.
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