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NBCLX, the NBCUniversal owned streaming network aimed at adults aged 18-45, has added esports to its programming lineup.
Beginning Nov. 16, esports titles from ESR 24/7 esports Channel — known for covering Apex Legends, Call of Duty: Warzone, Hearthstone, Fortnite and more — will be featured in the schedule. Content includes holiday-themed video game mini-challenges, competitions and interviews with esports professionals.
“We are thrilled for NBCLX to present esports competitive entertainment to our audiences for the very first time,” said Matt Goldberg, vp of content strategy at NBCLX, in a statement. “Esports is a global phenomenon. We cannot wait to welcome the esports community and fans to our network.”
According to recent data from analytics firm NewZoo, there will be 2.7 billion gamers by the end of this year, while the global esports audience is expected to reach 495 million people.
NBCLX was launched in 2019 to offer relatable content to younger viewers, and delivers local news and original programming. Audiences can access programming on LX.com or via Roku, Apple TV, YouTube TV and other platforms.
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