Audience: 2.12 million (up from 2.09 million)
Days of Our Lives is staying put on NBC.
The soap opera, which celebrates its 12,000th episode Jan. 11, has been renewed through September 2014, NBC entertainment president Jennifer Salke said Wednesday.
“We are thrilled to announce that Days of our Lives is not going anywhere,” said Salke. “It is NBC’s longest-running drama series by far and is one of the most historic brands in television. We commend Ken Corday and the entire creative team on continuing to keep the stories and characters fresh, exciting and relevant year after year.”
Said Steve Mosko, president of Sony Pictures Television: “Days of Our Lives has maintained a loyal and dedicated fan base for more than four decades and continues to reach a new generation of viewers. We appreciate NBC’s support over the years and, as the show celebrates this significant milestone, are thrilled that the show will continue to be a part of the NBC family.”
On Sunday during the Television Critics Association’s winter press tour in Pasadena, NBC entertainment chief Bob Greenblatt expressed confidence that the daytime staple would remain on the schedule.
“I think Days is going to stick around,” he said. “I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere.”
Days of Our Lives launched as a half-hour drama in November 1965 before being expanded to an hour a decade later. It is produced by Corday Productions with Sony TV. Corday is EP with co-EPs Greg Meng and Lisa De Cazotte. Gary Tomlin and Christopher Whitesell are head writers.
This comes after it was announced that the online revivals of All My Children and One Life to Live was back in the works.
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