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NBC’s Weather Channel revamp plans just became a little less foggy.
NBC Uni posted a video interview with Peacock Productions executive Sharon Scott about the company’s intentions for the network, which include reducing the amount of live weather coverage. Scott points out we have iPads now, so this whole covering weather on TV is just getting silly (try telling that to NBC’s local news stations).
Instead, live weather news will increasingly get folded down to a scroll during weather-themed reality programming. She compares the move to CNN and MSNBC, but it’s also similar to how TV Guide Channel tackled their branding vs. growth problem.
She also announces a 13-part series about a “crazy” landscape photographer. “And I say ‘crazy’ in a really, really wonderful way.”
More in the video. It’s always easier when companies just interview themselves…
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