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Amazon Prime may be touting its recent high-profile capture of former Top Gear presenters Jeremy Clarkson, James May and Richard Hammond for a new motoring show as a valuable acquisition given their audience pulling power. But the deal, estimated to be worth $250 million, which even CEO Jeff Bezos admitted was “very, very, very expensive,” has now been snubbed by the other favorite in the race to secure the trio’s signatures.
“We have past episodes of Top Gear, so we have a pretty good gauge of what audiences like,” Netflix chief product officer Neil Hunt told online magazine Digital Spy. “Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want. Clearly it wasn’t worth the money to make the deal.”
In a later clarification to his comments, Hunt added: “There is an audience for everything and it is not up to us to judge if Amazon has paid too much or not.”
Netflix had initially been the frontrunner to sign Clarkson after he was fired from Top Gear earlier in the year for punching a producer. The as-yet-unnnamed motoring show on Amazon Prime is due for release in fall 2016.
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