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Netflix launched in
A director at a Japanese content holder which held unsuccessful negotiations with Netflix on distribution laid out some of the issues facing the platform in the domestic market.
“We discussed licensing our content to Netflix in
The total VOD market in Japan was worth $1.04 billion (?125.5 billion) in 2014, up only 2 percent on the previous year, according to the Digital Contents Association of Japan. The market received a boost in 2013 when the major mobile phone carriers all offered discounted options for streaming video to handsets, according to a spokesperson from the association.
There are a multitude of platforms competing for a slice of this billion-dollar market, and more on the way. So far, none of which have managed to establish a dominant position.
Amazon launched its online video service in November 2013, with its Prime Video offering coming later this month. Meanwhile, Hulu chose
In addition to the foreign invaders, there are a host of local platforms, with the big five commercial networks to debut their online streaming service next month, which will include 10 shows from each channel, available free, with no commercials. It will be joined later this year by Bonobo, a platform owned by a consortium of 30 content holders offering new dramas, movies, anime and music on a pay-per-view (PPV) basis.
House of Cards has long been available on multiple platforms, including J:COM channels and mobile services, while Orange is the New Black could struggle to find an audience in law-abiding
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