Netflix is getting into the fashion world.
The streaming giant has gone straight to series on a comedy based on Sophia Amoruso’s best-selling book #Girlboss, The Hollywood Reporter has learned.
Inspired by Amoruso’s book, the series centers on Sophia’s rise from dumpster-diving and selling vintage clothes on eBay to building a fashion empire and becoming a multimillionaire all by the age of 27. It’s an authentic, funny, vulnerable story of horrible mistakes combined with incredible twists all from the POV of business’s unlikeliest fashion mogul.
Pitch Perfect‘s Kay Cannon created the series and will exec produce alongside Charlize Theron, Beth Kono, Laverne McKinnon and Amoruso. Christian Ditter will direct the first episode of the single-camera comedy series. Cannon will serve as showrunner.
Amoruso is the founder and owner of fashion brand Nasty Gal. The company was sited as one of the fastest growing by Inc Magazine in 2012. She developed a loyal following by young women on social media. The New York Times called her a “Cinderella of tech” a few years ago. Her autobiography, #Girlboss, was published in 2014.
The series pickup expands Netflix’s relationship with Theron’s Denver and Delilah banner. The production company also has David Fincher drama Mind Hunter set up at the streaming service.
For Netflix, the deal comes as the streamer is poised to invest a whopping $5 billion in original programming in 2016.
