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Although The Masked Singer opened with lower than usual ratings on Sept. 23, the show made up a little bit of ground via delayed viewing.
The Fox competition show had the largest ratings gains of any primetime show in the first week of the 2020-21 season. It added 0.66 points to its initial ratings among adults 18-49 — going from a 1.57 on its first night to 2.22 after three days — and grew by 2.2 million total viewers (5.91 million to 8.11 million).
Though it’s still well behind last season’s premiere after three days, The Masked Singer also led all but two NFL games in the primetime rankings.
NBC’s Sunday Night Football (5.38 rating in adults 18-49, 18.01 million viewers) and the combined ABC/ESPN Monday Night Football telecast (4.96, 16.11 million) sit at the top of the rankings, head and shoulders above the rest.
Other notable gains: NBC’s Canadian import Transplant had the second largest bump in total viewers, with its Sept. 24 episode growing by 1.6 million people. Five of the 10 largest gains in adults 18-49 are cable unscripted shows: MTV’s Teen Mom II, TLC’s 90 Day Fiancé: Happily Ever After and Bravo’s Below Deck Mediterranean, Real Housewives of New York City and Real Housewives of Potomac. All added between 0.3 and 0.35 to their demo ratings.
The top 20 primetime shows in Nielsen’s live plus three-day rankings for Sept. 21-27 are below.
|Show||Network||Live +3 18-49 rating||Change vs.
live + SD
|% change vs. live + SD|
|Sunday Night Football||NBC||5.38||0.05||1%|
|Monday Night Football||ESPN/ABC||4.96||0.28||6%|
|The Masked Singer||Fox||2.22||0.66||42%|
|NBA West Finals – Game 3||TNT||2.1||0.05||3%|
|NBA West Finals – Game 4||TNT||1.93||0.06||3%|
|Thursday Night Football||NFLN||1.91||0.01||1%|
|NBA West Finals – Game 5||TNT||1.9||0.05||3%|
|NBA East Finals – Game 4||ESPN||1.86||0.10||5%|
|NBA East Finals – Game 5||ESPN||1.8||0.08||5%|
|Big Brother – Wednesday||CBS||1.44||0.28||24%|
|I Can See Your Voice||Fox||1.43||0.24||20%|
|NBA East Finals – Game 6||ESPN||1.43||0.07||5%|
|Big Brother – Thursday||CBS||1.37||0.24||21%|
|Big Brother – Sunday||CBS||1.36||0.37||38%|
|Dancing With the Stars||ABC||1.23||0.15||14%|
|90 Day Fiancé: Happily Ever After||TLC||1.14||0.34||44%|
|America’s Got Talent – Wednesday||NBC||1.0||0.13||15%|
|America’s Got Talent – Tuesday||NBC||0.93||0.13||16%|
|Show||Network||Live +3 viewers (000s)||Change vs.
live + SD (000s)
|% change vs. live + SD|
|Sunday Night Football||NBC||18,005||202||1%|
|Monday Night Football||ESPN/ABC||16,108||673||4%|
|The Masked Singer||Fox||8,109||2,197||37%|
|America’s Got Talent – Wednesday||NBC||7,458||890||14%|
|Dancing With the Stars||ABC||7,035||944||15%|
|America’s Got Talent – Tuesday||NBC||7,003||846||14%|
|Celebrity Family Feud||ABC||5,864||600||11%|
|America’s Got Talent recap||NBC||5,787||312||6%|
|Thursday Night Football||NFLN||5,480||50||1%|
|I Can See Your Voice||Fox||5,401||842||18%|
|Hannity – Wednesday||FNC||5,265||107||2%|
|Big Brother – Sunday||CBS||5,235||1,090||26%|
|Big Brother – Wednesday||CBS||5,030||857||21%|
|Tucker Carlson Tonight – Wednesday||FNC||4,995||134||3%|
|Big Brother – Thursday||CBS||4,974||765||18%|
|NBA West Finals – Game 3||TNT||4,943||115||2%|
|NBA West Finals – Game 5||TNT||4,906||112||2%|
|Tucker Carlson Tonight – Tuesday||FNC||4864||137||3%|
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