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VH1 has a new reality boss.
Former senior vp East Coast production and development, Nina L. Diaz has been promoted to exec vp and head of reality programming and development for the Viacom-owned cable network.
Diaz joined VH1 in 2014 and has helped develop some of the cabler’s biggest hits, including Love and Hip Hop, Black Ink Crew and Mob Wives, as well as its upcoming Amber Rose Show and revival of America’s Next Top Model.
“Nina has an exceptional ability to translate pop culture through stories and characters that attract massive, passionate audiences,” said VH1 president Chris McCarthy, to whom Diaz will report. “Very few people have Nina’s talent and instincts to consistently develop shows that not only reflect culture, but also define it.”
“VH1 is the destination for pop culture and I couldn’t be more passionate and enthusiastic about the brand and our projects,” Diaz said. “Chris has brought so much to the network and I am incredibly fortunate to work with such a bold, dynamic leader. We have the most talented team in the business and I am thrilled to be a part of it.”
Before joining VH1, Diaz started her career at MTV, where she launched series including Cribs, My Super Sixteen and The Osbournes. She moved from MTV to become an independent producer, developing The Real Housewives and Mob Wives, which brought her to VH1.
Diaz helps fill the void created by Susan Levison’s departure in November. The cabler had been operating with only one central programming topper, with Diaz’s West Coast counterpart Jill Holmes reporting directly to McCarthy. Holmes exited last week in favor of a development deal with VH1.
VH1 is one of many Viacom-owned cable networks that has seen an executive restructuring in the past year-plus following a series of layoffs and departures under Doug Herzog and following longtime exec Van Toffler’s departure.
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