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The rumors about Netflix and The CW are true. The pair on Tuesday announced a multiyear streaming deal that involves a shortened window between the end of show’s season and when those episodes become available on the new platform.
The joint venture between CBS Corporation and Warner Bros. Entertainment gives Netflix the exclusive U.S. subscription television service rights for previous seasons of scripted CW shows, including Crazy Ex-Girlfriend, Jane the Virgin, The Flash, Arrow, Supergirl, Legends of Tomorrow, The Vampire Diaries, The 100, iZombie, The Originals and Reign, along with new series Frequency, No Tomorrow and Riverdale.
The extension comes as The CW’s existing output deals with Netflix and Hulu, struck in 2011 with the creation of the network, are set to expire later this year. The agreement includes not only current CW series but also all future programs produced for the network during the term of the new agreement, which begins with the recently ended 2015-2016 broadcast season. Starting with the 2016-2017 season, Netflix members will be able to stream full seasons for each of these programs beginning only eight days after each show’s season finale.
“Netflix members in the U.S. love the great lineup of series from The CW, and we are thrilled to extend the relationship and bring those shows to our members exclusively now, just eight days after their season finales,” said Ted Sarandos, chief content officer at Netflix. “This is a great step forward with a valued network partner to give fans exactly what they want, when and how they want it.”
Said Mark Pedowitz, president of The CW: “Since the initial landmark deal in 2011, The CW’s programming has enjoyed tremendous success and increased exposure through Netflix, and our new agreement not only continues but enhances this valuable relationship. The CW has positioned itself for the future by transforming into a true hybrid network, rooted in broadcast while fully embracing the digital and streaming habits of the viewers.”
Said Scott Koondel, executive vp and chief corporate content licensing officer at CBS Corporation: “We are pleased to extend our valued partnership with Netflix for CW programming with more CBS-produced series, led by award-winning and critically acclaimed Jane the Virgin and Crazy Ex-Girlfriend. This multiyear agreement recognizes the value of our content and it validates the marketplace’s confidence in our studio’s long-term ability to produce high-quality content. This unique windowing will further extend the CW brand and fan base throughout the television season while providing better in-season exclusivity for our broadcast affiliates, MVPD partners and potential OTT opportunities. We look forward to continued success with Netflix on this partnership well into the future.”
Said Jeffrey Schlesinger, president of Warner Bros. Worldwide Television Distribution: “For the past several years, the distinctive, high-quality shows we have been producing for The CW have proven their popularity across linear, on demand and digital properties here and around the world. This new deal will provide consumers enhanced access to compatible programs like Supergirl and DC’s Legends of Tomorrow, while increasing the value of both in-season rights on The CW and prior seasons on Netflix.”
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