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NBC’s coverage of the 2012 London Olympics continues to drive stronger numbers than Beijing four years ago — despite the controversial delays. Fast affiliate ratings give the broadcast an average audience of 37.5 million and a 12.2 rating among adults 18-49.
Five nights in, London is up six percent in adults 18-49 (11.2 rating) and 13 percent in total viewers (35.3 million) over Beijing.
PHOTOS: London 2012: Famous Faces at the Olympics
Univision nabbed a second place finish in the demo with a 1.4 rating among adults 18-49 for the night, topping CBS’ encores — which brought in a 1.0 rating among adults 18-49 and 5.4 million viewers.
Two encores of MasterChef brought in a 0.9 rating among 18-49-ers for Fox. The network also averaged 2.2 million viewers.
PHOTOS: London 2012: Inside the Olympics Opening Ceremonies
ABC stacked its night with repeats as well, with the exception of ABC News’ NY Med. Against the Olympic competition, the series dropped 45 percent to a 0.6 rating among adults 18-49. The network averaged a 0.6 demo rating and 2.6 million viewers.
A new episode of The L.A. Complex earned a 0.2 rating among adults 18-49 on The CW.
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