Olympics: Canada’s CBC Secures Broadcast Rights to 2018, 2020 Games

Canada’s CBC has grabbed the rights to broadcast the 2018 and 2020 Olympics in that country.

Terms of the deal with the International Olympic Committee were not disclosed, but the public broadcaster has reached a deal with rivals Bell Media and Rogers Media to bring the Winter Games from Pyeongchang, South Korea, and the 2020 Summer Games from Tokyo to Canadians.

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That three-way partnership signals that the CBC will focus on sporting events like the Olympics after it broadcast the 2014 Sochi Olympics, and will also carry the 2016 Summer Games from Rio. At the same time, the CBC has been blocked by Bell Media and Rogers Media from securing costly pro-TV sporting rights.

CBC secured the 2014 and 2016 Olympics rights after losing the 2010 Vancouver Games and the 2012 London Games to a consortium led by Bell Media and Rogers Media. But Rogers Media last year inked a $5.2 billion, 12-year national-rights deal with the NHL.

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That ended all Hockey Night in Canada advertising revenues for the CBC. CBC/Radio-Canada president and CEO Hubert T. Lacroix on Tuesday talked up his network’s connection to the Olympics franchise.

“The agreement … reflects the IOC’s belief that we will continue to provide relevant, compelling Canadian experiences to Canadians by building on our accomplishments, as well as what we promise to bring with our coverage of the Rio 2016 Olympic Games,” he said in a statement.

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